Within the blink of an eye, the much anticipated W Brisbane hotel has officially opened its doors along the banks of the Brisbane River. And while we have enjoyed teasers over the last few months of what's to come – everything from Three Blue Ducks to Edwards & Co. – now is our chance to get our first peek inside what is sure to be one of Brisbane's must illustrious destinations.
The launch of W Brisbane marks the W Hotel Group's first foray into the Australian market and while many suspected Sydney or Melbourne would be their first stop, it was the laid-back vibe of ‘Brisvegas’ and the fact that Brisbane is among Australia’s fastest growing cities that attracted the Shayher Group to the Sunshine State.
“Brisbane is a dream destination – year-round sun and an outdoor lifestyle – it’s quickly evolving into one of the world’s greatest cities which is why W is kicking off the brand’s return to Australia here in the Sunshine State,” said Bruce Ryde, Vice-President for Luxury Brands and Brand Marketing, Marriott International Asia-Pacific.
“Brisbane’s bustling riverbank is a hotspot for travellers who can’t wait to explore this dynamic city and South East Queensland, a perfect match for W Hotels’ bold design and playful, contemporary approach to luxury.”
Renowned Australian interior design agency, Nic Graham & Associates have brought their innovative design and custom furnishings to W Brisbane.
The hotel brings to life the theme of “A River Dreaming,” an ode to its prime locale on the banks of the iconic Brisbane River and the visual connection to Brisbane’s famed arts precinct.
Modern manifestations of Brisbane’s river, which has in recent years become the buzzing epicentre of the city’s social scene, are featured prominently throughout the hotel, weaving in influences from Australia’s indigenous roots and colonial heritage.
“Touted as Australia’s new capital of cool with its edgy urban spaces and burgeoning passions for music, fashion and design, Brisbane is an ideal destination for the W brand,” said Victor Clavell, Area Vice President, Luxury, Asia Pacific Excluding China, Marriott International.
From the minute guests step inside W Brisbane they are greeted by the hotel’s sensory environment. A staircase of timber river reeds leads guests to the Welcome Desk and the Living Room (the W brand’s take on the traditional hotel lobby). Earth tones, sedimentary layers, frayed edges and raw beauty associated with the Australian outback start from the arrival entrance and continue throughout the hotel’s public spaces.
Clearly set to be one of the biggest openings of the year, one thing is for sure: we're already planning our next escape.
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